Overview
Analyzed 16,598 video game titles spanning 1980–2016 to identify regional demand patterns and genre preferences across North America, Europe, Japan, and other markets. The analysis revealed Europe overtook North America as the largest market by 2016, and delivered data-backed budget allocation recommendations.
Business Problem
GameCo's development and marketing budgets were allocated without clear regional demand signals. Genre investments weren't aligned with market preferences, and the team had limited visibility into competitive positioning.
Business Objectives
- Identify highest-value regions
- Match genres to regional demand
- Optimize development and marketing spend allocation
Data
- 16,598 video game titles
- 1980–2016 historical sales
- NA, EU, JP, Other regional breakdown
- Unit sales in millions
Analytical Approach
Used pivot tables by region, genre, and year, market share trend analysis, franchise and publisher aggregation, and competitive benchmarking to identify actionable patterns.
Key Findings
Top Insights
- Europe overtook North America by 2016 (37.7% vs. 31.9%)
- Western markets favor Action/Shooter titles
- Japan strongly prefers RPGs
- Top franchises dominate regionally (FIFA in EU, CoD in NA, Pokémon in JP)
- Demand patterns differ by geography → one-size strategy underperforms
Deliverables
Full stakeholder presentation with regional analysis, genre performance breakdowns, and data dictionary delivered to the GameCo Strategy Team.
For a full technical breakdown including methodology, view this project on GitHub.
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